20-Oct-21 18:00

Altaf Deviyati, Co-Founder & Director, IMAN Research | Alvin Teoh, Chief Creative Officer, Naga DDB Tribal

Local whiskey brand TIMAH landed in controversy recently over the name of their product, with some parties seeing a religious connotation to it. First, we talk about the meaning of the word, and where this reaction is coming from. Then, we discuss how brands navigate cultural sensitivity in Malaysia.

Image Source: TIMAH Official Facebook Page