BFM Podcast

Influencers and the Influenced

Tan KW
Publish date: Mon, 24 Jul 2023, 04:15 PM
Influencers and the Influenced

24-Jul-23 12:00

Brandon Lee , Co-Founder, Pandan Social

In our digital age, social media platforms have become an integral part of our lives, particularly for the younger generation. However, this influence can be a double-edged sword, providing platforms for connection and self-expression, while also exposing young users to potential risks.

Recent controversies involving social media influencers and the marketing of certain products to a young demographic have raised concerns about the ethical responsibilities of these platforms.

We delve into these issues, and aim to shed light on the impact of social media on the younger generation and the role of social media companies and influencers in shaping a safer digital environment.

Photo Credits: Shutterstock

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