01-Mar-24 08:30

Dr Lau Kong Cheen, Associate Professor, Singapore University of Social Sciences

Over the next two weekends, Taylor Swift will be performing 6 sold out shows in the lion city with over 300 thousand tickets sold. Dr. Lau Kong Cheen, Associate Professor from the School of Business at Singapore University of Social Sciences tells us the multiplier effect these concerts have on the economy and why concerts are a core component of their tourism strategy.

Image Credit: Shutterstock.com