05-Mar-24 18:00

Alvin Teoh, Chief Creative Officer, Naga DDB Tribal

The recent station takeover of the TRX MRT station by Samsung had us wondering about the impact of advertisements in our daily lives. After all, they appear everywhere we go: on our devices, on our roads, in our books and magazines. But the effects of this saturation are everywhere too, for both brands, and their audiences. People get more easily fatigued (or apathetic), brands have to fight for every scrap of attention in a crowded landscape... so what does it take for ads to work, and to achieve cultural resonance? We discuss it with our guest, Alvin Teoh, and then open it up to listeners to weigh in.

Image Credit: GaudiLab, Shutterstock