28-May-24 11:00

Leonard Lim, Chief Strategy Office, Ideascape Consulting Group | Mohan Alagappar, General Manager, GBA Corporation

Today's Marketing Mojo episode explores the debate between being book-smart and street-smart, focusing on how street-smart strategies can transform marketing. While book-smart individuals gain a solid educational foundation that prepares them for the future, street-smart individuals rely on attitude, experience, and exposure to navigate real-world complexities. This episode discusses how street-smart approaches can enhance marketing efforts, driving higher sales conversions and ROI.

We speak with Leonard Lim, Chief Strategy Office, Ideascape Consulting Group; and Mohan Alagappar, General Manager, GBA Corporation, on what entails and makes a savvy street-smart marketeer, the key considerations and how to acquire a street-smart mentality and enhance street-smart marketing capabilities over time.

Leonard and Mohan are two of our 25 speakers at the upcoming BFM the 19th BFM Brandfest, taking place on the 3rd and 4th of July at the CCEC @ TheVertical, Bangsar South City.