06-Aug-24 11:00

Sophie Cox, Managing Director, Firestar Research

Today, we explore the realm of synthetic respondents and artificial intelligence in market research. In an era where data drives decisions and consumer insights shape strategies, AI is fast changing how we gather, interpret, and act upon market data. Synthetic respondents - virtual participants powered by sophisticated AI algorithms - are transforming traditional survey methods, enabling researchers to generate actionable insights at unprecedented speeds and scales.

We explore how these advancements are reshaping market research, addressing respondent fatigue, enhancing data accuracy, and opening new avenues for predictive analytics.

Join us as we converse with Sophie Cox, Managing Director of Firestar Research, to uncover the potential and implications of AI-driven market research and gain insights into how synthetic respondents are possibly setting new standards for understanding consumer behaviour in the digital age.