As of 31 Mar-17, group’s total undeveloped landbank and potential GDV stands at 405.9 acres and RM3.08bn respectively. Pearl City project alone makes up >90% in both landbank and GDV.
We understand that competition is getting stiffer especially with the recent arrival of SP Setia and Eco World. In the longer run, we still think Pearl City has a competitive advantage in terms of pricing due to its low land cost. Further out, we think the group may be able to raise its product pricing closer to the two bigger companies when the market sentiments improve. However, we expect higher operating cost to be incurred for the mid-term as the group rolls out more aggressive campaigns to drive sales.
We downgrade our call to HOLD from BUY with a new TP of RM1.64 (previous RM1.94) based on blended valuation of PER and PBV of 6.0x and 1.5x respectively. We reduced our earnings for FY17/18 by 15% and 12% respectively as we reduced our operating profit margins assumption by 5.2ppt (from 41.8% to 36.6%). The lower margins reduction is based on the assumption that higher operating cost to be incurred from marketing campaigns and slower than expected sales.
Source: BIMB Securities Research - 19 May 2017
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