Management indicated that demand is gradually improving, but this is visible only during the months of festival season i.e. May – Raya Aidilfitri and July – Hari Raya Haji. Meanwhile, during months of June and August the stores were having a slow period, either in sales or footfall. Location wise, especially outlets at “tourist areas” such as Suria KLCC, Pavillion & Fahrenheit88, did not perform as well as compared to outlets in Shah Alam, Penang and Johor which are in neighbourhood area.
Online sales contribution during 4QFY20 was still below 1% (previous quarter <1%). Management acknowledged it is relatively small; below RM1m. Nonetheless its promotion through Facebook live channels are getting more crowds. We understand that Padini is still learning the best strategy that can be tapped from online platform. Overall, we think progress with online platform is still quite slow to cushion the weakness from retail store sales. As a comparison, major international brands such as Adidas and Nike, have conducted sales via FB and Instagram on 2 occasions (during & after MCO).
The MCO impact has been fully reflected in 4QFY20. Post-MCO environment, all stores are facing stringent SOP which needed to be adhered to. Limited headcounts allowed and long queue into stores have adversely impacted the number of footfall. If current condition persists, it will be a difficult for sales volume to catch up with the pre-covid19 conditions, in the near-term.
We cut our FY21F/FY22F earnings lower by 20%/0.3% respectively, as we factor in i) challenging economic conditions that will affect sales volume and ii) normalised rental cost. We now expect net profit margin to be lower at 6%/8% in FY21/22 compared to 8%/8% in our previous forecast.
Maintain HOLD with a DCF-derived TP of RM2.60 (WACC: 8.5%, terminal growth rate: 0.5%), implying FY21/22F PE of 18x/14x. We remain wary of its long-term prospects given the impact of the pandemic, due to i) absence of a strong online platform to cushion weak retail sales; ii) low consumer spending on discretionary items; iii) being too dependent on traditional festival promotions; iv) stringent government SOP that has adversely impact stores’ footfall.
Below are highlights of briefing to analysts conducted on Wednesday 2 September.
Source: BIMB Securities Research - 7 Sept 2020
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