DiGi Telecommunications Sdn Bhd is looking to team up with new retail partners in its efforts to expand its newly available permission-based mobile advertising service called DiGi iDeal.

This is done through its partnership with Out There Media, the global leader in mobile advertising whose multi-channel mobile advertising marketplace programme, Mobucks(TM) forms the technological platform for DiGi iDeal.

"We are very excited to be announcing our partnership with DiGi, which further underlines our faith in the Malaysian market," said chief executive officer of Out There Media, Kerstin Trikalitis, in a statement today.

DiGi iDeal is designed to empower customers to opt in for specific retail information of interest at zero cost.

This simple and convenient mobile advertising service allows customers to pick and choose the type of advertising they wish to receive on their mobile phones according to their preference, interests and needs.--Bernama