QSR Brands Bhd registered a pre-tax profit of RM63.7 million in the first quarter ended March 31, 2011, compared with RM60.0 million in the same quarter of 2010.

Its revenue increased 7.6 per cent to RM779.8 million from RM724.7 million previously.

In a filing to Bursa Malaysia today, QSR said the improved performance in the current quarter was primarily due to the better contributions from its KFC operations in Malaysia and its Singapore's Pizza Hut operations.

On prospects for the year, QSR said with the increasing inflationary pressures, the company was taking several initiatives to develop and introduce new products and promotions as well as enhance customer experience, expand the restaurant network, while developing better cost efficiencies and improving productivity.

The board is confident of maintaining the group's current growth trend for the balance of the year, he added. -- Bernama