In the seven days since Elon Musk took charge of Twitter, the world's richest person has vowed to shake up the social media company, keeping employees, advertisers and users on the edge of their seats.

The Tesla boss, who will also serve as chief executive of Twitter, has announced the following actions in the past week:

Top management Musk fired top executives including CEO Parag cuts Agrawal, CFO Ned Segal, legal affairs and policy chief Vijaya Gadde Layoffs Planned to let go about half the workforce, or around 3,700 staff, according to internal plans reviewed by Reuters. Announcement expected Friday.

$8 for blue Twitter to charge $8/month for tick Blue, which includes blue tick verification, verification priority in replies, mentions and search, would be able to post longer videos and audios.

Advertisers A whole bunch of corporate advertisers hit pause distanced themselves from Twitter. General Motors, General Mills, Audi of America, Oreo maker Mondelez International, Pfizer Inc and Ford are some to name. Musk, in a tweet to advertisers, said he wanted Twitter to be "the most respected advertising platform".

Content To set up a content moderation council with Moderation "widely diverse viewpoints". 

Council Video Feature Twitter was working on a feature that would let people post videos and charge users to view them, with the company taking a cut of the proceeds, the Washington Post reported.

Changes to Musk requested that logged out users visiting Homepage Twitter's site be redirected to Explore page which shows trending tweets and news stories, according to a Verge report.

Vine reboot Musk put up a poll on Twitter asking people if he should bring back Vine. Of the nearly 5 million people who participated, 70% said "yes". He has instructed Twitter engineers to work on a Vine reboot that could be ready by year end, Axios reported.

  - Reuters