[NESTLE MALAYSIA BHD,创新/翻新产品组合并加强销售和消费者促销活动]
Qoq,雀巢将营业利润增加了1.28亿令吉(+ 73.4%)至3.03亿令吉,税前利润增加1.29亿令吉(+ 77.9%)至2.95亿令吉。这种积极的利润提升的主要原因是对商品价格和马来西亚货币的一方的有利趋势,另一方面是进入营销投资的正常阶段(第四季度较高)。
前景:
在马来西亚经济更加振奋的一年的背景下,他们将继续实施“Fuel the Growth”战略:努力提高整个供应链的效率,并将改善重新投入到雀巢的可持续增长中,通过创新/翻新产品组合并加强他们的销售和消费者促销活动。
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James Ng
Qoq, the Group increased the Operating Profit by RM128 million (+73.4%) to RM 303 million and the Profit before tax by RM129 million (+77.9%) to RM 295 million. Main reasons for this positive profit development are favorable trends for commodity prices and the Malaysian currency on the one side as well as the normal phasing of the marketing investments (high in Q4) on the other side.
Prospects:
At the backdrop of a more encouraging year for Malaysian economy, they will continue with their "Fuel the Growth" strategy: Striving for efficiency increases all over the supply chain and reinvesting the realized improvements into the sustainable growth of the Company by innovating / renovating their portfolio and intensifying their Trade-and Consumer promotions.
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James Ng
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Created by James Ng | Sep 18, 2024
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