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James Ng

One of the characteristics of Buffett’s stock purchase is that the company has a very high reputation or a market monopoly. The former, such as Coca-Cola, Gillette, and McDonald's (which began to be purchased in large numbers in 1996), are all well-known companies in the world today; the latter, such as the Washington Post, and the Federal Express, are called "charging bridges" or "consumption monopolies." . He avoids those stocks which have much competition. Buffett said: "Buying stocks of a top-notch company and holding for a long period of time is always better than managing those average stocks every day." Unless the company that he bought does experience a crisis, he will not easily let go. Once the stock price is high enough, or there are better investment opportunities, or when the fundamentals of the company changed, Buffett will also sell stockholdings.

General retail investors panic as the stock market declines, often overwhelmed, and follow the tips and the so-called “operator” to buy and sell. They do not make rational analysis of their own behavior, resulting in heavy losses. When the stock market rises, it is hoped that the stocks they bought rose and went up again. They hope that the market will go up without a zenith and hope that their stocks will reach the prices that they have set for them in the short term. As a result, when they are still immersed in their dreams, the stock market situation suddenly drastically changed and began to fall, turning the already harvested paper gains into ashes and leaving a permanent regret for themselves. An old lesson: "Speculation looks the easiest is actually most dangerous."

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James Ng