Results review… Astro charted 8% and 14% revenue growth QoQ and YoY, respectively to RM1.35bn, lifted by strong growth in all key divisions. ARPU grew 3% YoY to RM98.0/month driven by premium customers. We believe that its targeted ARPU of RM100/month for FY15 is achievable. Meanwhile, after adjusting for EI, core earnings increased by 7% YoY to RM144.3m from RM134.4m.
For 1HFY15, revenue grew by 12% to RM2.60bn as Astro’s subscribers and ARPU continue to record growth. Despite the high content cost resulted from World Cup event, it reported decent EBITDA margin of 35%. Expect content cost to normalise in the next quarter.
Net ads… Posted 281.7k new subscribers during the period (Pay -TV: 45.4k; NJOI: 236.3k). Net ads for NJOI have more than doubled YoY. NJOI will not only push ARPU higher, but also increase margin due to the absence of customer acquisition costs.
Home shopping business is on track and should launch in mid-November. Astro’s infrastructure investment incentive exercise has competed (STBs Swap).
More HD… As Measat-3b satellite was launched last week, more HD channels are expected to be offered. HD subscribers have reached 1.87m, which equates to 61% of Pay-TV subscribers. Moreover, taking into account its recent collaboration with Pinewood Iskandar Malaysia Studios to offer TV content production services, we believe Astro will continue to leverage on its local contents specifically to feed the vernacular demand from its high-end customers. This is positive as this segment generates higher ARPU.
Outlook… Although consumer sentiment remains weak, we believe Astro will pull through giv en its steady pick up in viewership shares YoY from 44% to 47% coupled with NJOI’s growing mass market reach that will allow Astro to grab larger share of TV Adex.
Unchanged.
Source: Hong Leong Investment Bank Research - 22 Sep 2014
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