HONG KONG: Citigroup Inc plans to add talent in Hong Kong as it’s bullish on the city and its links with the surrounding Greater Bay Area in mainland China, according to its wealth chief.

“What you’re going to see is us looking to add talent on a selective basis,” Andy Sieg said in a Bloomberg Television interview in Hong Kong with Yvonne Man and David Ingles yesterday. “When we see the average banker in this region bringing in the kind of new client volume that they are, that gives us confidence we can add additional individuals in the market.”

The talent will be based in Hong Kong and serving the region more broadly, Sieg said, declining to provide numbers.

Citigroup has been pushing into wealth in the region, vying with rivals including UBS Group AG and HSBC Holdings Plc.

The Wall Street bank brought Sieg back from Bank of America Corp in 2023 to oversee wealth management, a key pillar of chief executive officer Jane Fraser’s turnaround plans.

The bank’s investments business in Hong Kong is up almost 20% year-on-year, according to Sieg, who is making his third trip to the region since taking on the role in September last year. He is also visiting Singapore and Shanghai.

The move toward hiring again comes after Citigroup made sweeping global job cuts in a bid to boost the bank’s lagging returns. The bank has also exited from consumer banking in various markets including China, India, Thailand and the Philippines.

 - Bloomberg