KUALA LUMPUR: Malaysia Airlines introduce its newest initiative in the realm of travel experiences, featuring a one-year strategic cruise partnership with industry expert, Apple Vacations, complemented by collaborative efforts with esteemed global cruise lines such as Peace Boat, Princess Cruises, Resorts World, and Uniworld River Cruises.

As part of its continuous effort to make Malaysia a true Asean tourism hub, this partnership between Malaysia Airlines and Apple Vacations marks a significant advancement in travel experiences, merging Malaysia Airlines' commitment to seamless air travel with Apple Vacations' extensive network of esteemed cruise partners. By bridging the airline with prominent cruise companies, this collaboration aims to cater to the diverse preferences of travellers seeking unparalleled experiences both in the air and at sea.

This collaboration allows Malaysia Airlines to promote a seamless travel experience through MHcruise packages, complementing Apple Vacations' flycruise offerings. These packages invite travellers to enjoy the best of both worlds; the convenience of air travel and the allure of cruising at attractive and competitive fares, tailored to meet diverse preferences, from luxurious to budget-friendly options.

MAG chief commercial officer of airlines Dersenish Aresandiran said, “Through our collaboration, we're not only expanding our offerings but also fueling a positive ripple effect throughout Malaysia's tourism industry.

“By curating unparalleled travel experiences, we're not only attracting visitors, but also fostering sustainable economic growth and development.

“Together, we are pioneering new standards, revitalising the travel landscape, and positioning Malaysia as a premier destination for global travellers as well as anchoring Malaysia as a gateway to Asia and Beyond.”

Apple Vacations co-founder and group managing director Datuk Seri Koh Yock Heng said, “Cruise vacations are rapidly gaining popularity, with both regional favourites like Resorts World Cruise and Royal Caribbean, as well as international options such as Princess Cruise for Alaska tour packages and Peace Boat for global excursions, captivating travellers.

“River cruise packages along the Danube and Rhine rivers, currently offered by Uniworld Cruises, are also seeing a surge in interest.

“Additionally, the emerging trend of fly-cruise packages is appealing to holiday-goers looking for seamless connectivity and convenient booking options.”

By seamlessly blending air travel with exceptional cruise experiences, Malaysia Airlines aims to surpass global travellers' expectations, elevate travel standards, and create extraordinary moments for all its customers as part of its new era of growth forward.

https://www.thestar.com.my/news/nation/2024/04/29/malaysia-airlines-continues-its-commercial-elevation-journey