PETALING JAYA: With 12 Malaysian cities listed among the top 1,000 global cities in a recent Oxford Economics survey, the recognition can boost the nation’s tourism sector, say stakeholders.

Malaysian Tourism Federation president Datuk Tan Kok Liang said the listing can lead to increased curiosity and interest from potential tourists who may be more likely to choose Malaysian cities as their travel destinations.

“The listing also enhances Malaysia’s brand as a desirable travel destination, potentially attracting more international events, conferences and business travellers,” he said when contacted.

Tan stressed the need to improve several key areas to further enhance tourists’ perception of Malaysia.

This includes enhancing infrastructure and connectivity, cultural preservation and promotion, and sustainability initiatives.

“Improving road and air connectivity ensures ease of travel within and between cities. We also have to highlight Malaysia’s rich cultural heritage through festivals, museums and cultural tours to make it a unique selling point. 

“Eco-friendly tourism practices and sustainable developments should similarly be promoted to attract environmentally-conscious travellers,” he added.

Tan said tourist areas should also be safe and well maintained, contributing towards the overall visitor experience.

“Invest in digital marketing campaigns and maintain a strong online presence to reach a global audience, showcasing the diverse attractions Malaysia offers,” he said.

According to the Oxford Economics Global Cities Index 2024 that covered 163 countries, 12 Malaysian cities made the top 1,000 list.

Kuala Lumpur was placed at 135 followed by George Town, Penang (351); Melaka (359); Johor Baru, Johor (376); Butterworth-Bukit Mertajam, Penang (385); Kota Kinabalu, Sabah (391); Kuantan, Pahang (412); Kuching, Sarawak (419); Kota Baru, Kelantan (433); Seremban, Negri Sembilan (447); Kuala Muda, Kedah (459); and Ipoh, Perak (465).

The Index comprises five categories: economy, human capital, quality of life, environment, and governance, aggregated to create an overall score for each city.

Malaysian Association of Tour and Travel Agents (MATTA) president Nigel Wong said the listing gave a good impression of Kuala Lumpur and may favourably influence the minds of some tourists.

“It gives a general impression of what the capital may look like compared with other major well-known urban centres in the region.

“It may also convey a sense of how safe a city is, what facilities are available and its affordability,” he said.

Wong said there are many things that can be done to positively position Malaysia as a tourism destination.

He highlighted providing more parking for licensed tourist vehicles and having more and better public walkways in cities.

“We need to show the world all the new and exciting attractions Malaysia has to offer, including improved facilities,” he said.

https://www.thestar.com.my/news/nation/2024/07/01/time-to-push-our-cities-say-tourism-players