Mr. Cheong Heng Choy is currently a Director and Principal Consultant of a boutique consultancy practice involved in Internal Control reviews for Initial Public Offers (IPOs), conduct of Internal Audit services, and setting-up of Enterprise Risk Management and Corporate Governance framework for many public listed companies. He also has extensive experience in the banking and finance industry. He began his accountancy training with one of the Big Four accounting practice and then moved on to the banking and finance sector. He had held various key positions in the banking industry, serving as the Chief Internal Auditor of three major public listed financial institutions. He had also served as the Chief Financial Officer of a major public listed banking group. He was also involved in the setting up of the Integrated Risk Management division and had overseen Remedial Management for a major bank. His main areas of focus are advisory and consultancy assignments on corporate governance, enterprise risk management and internal controls.
This book is the result of the author's many years of experience and observation throughout his 26 years in the stockbroking industry. It was written for general public to learn to invest based on facts and not on fantasies or hearsay....