PUAN ROHAIDA BINTI ALI BADARUDDIN ("ROHAIDA")

Malaysia

46

Chief Executive Officer

Rohaida is a graduate in Mathematics (minor in Computer Science) from the University of Texas at El Paso, USA, and in 2014 attended an Advanced Management Programme (AMP) at Harvard University, Boston, USA.

Rohaida started her career in 1991 with Projek Lebuhraya Utara Selatan Bhd (PLUS), a concessionaire that built and operates Malaysia's longest highway, the North South Expressway. Highlight of her 9 years in PLUS, was her involvement in the introduction of Malaysia's first electronic toll payment system which started in Klang Valley areas from 200 live test users to 50,000 users on its 3rd generation system, before its implementation nationwide.
She was leading the project in various areas including user requirement, implementation plan, operations, commercial, marketing, systems, customer service and processing of electronic payment.
Her last position in PLUS was as Manager of the Commercial Facilities Department where she looked after all the sales outlet contracts for rest areas and advertising billboards along the expressway.
Rohaida joined Scomi in year 2000.
She was one of the key team members in the listing of Scomi Group Bhd in 2003 and subsequently various acquisitions by Scomi, especially in the process of integration and alignment.
Some of the roles that she has held throughout her career in Scomi as Head of Corporate Services and Chief of Staff are overseeing Human Resource, ICT, Group Communications, Investor Relations, Risk Management, Performance Monitoring and Support Services which include QAQC, Procurement, Assurance and Legal & Secretarial.
Rohaida is currently the President of Scomi Engineering Bhd since December 2014.
This is a role in Scomi's Transport Solutions business, where she is responsible to drive the manufacturing and engineering activities, and ensure project deliveries. Prior to that, she was responsible for the Marine Operations in Indonesia and Malaysia, where she initiated consolidation process for improved business efficiency and drove project management for new vessel delivery and refurbishments.

Scomi Rail Bhd.

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