In conjunction with open borders and the school holiday, airport traffic has been roaring lately. SJC will get a lot of ad placement on the digital billboard there
It already recorded 8.2 million passenger movements in September. I guess it will exceed 10 million passenger movements in December given that it is the school holiday season
Forecasting further ahead into the next 5 years, we expect digital to take a dominant position of 75% of advertising revenues. While Malaysian media owners have ramped up significantly in terms of digital capabilities, there is still much work and innovation to be done before our industry fully capitalize on the full potential of digitalization.”
Wasn't enomad & dooh are relatively new to the local market? Sjc are venturing into new business model while star are more on the traditional media side
From above article: Digital advertising spending will continue to significantly outperform linear budgets, and by 2027, digital formats will represent 74% of total advertiser budgets.
In 2023, ad spending will grow by +9% to reach MYR 6.6 billion ($1.6 billion). Digital advertising will continue to grow by +13%, and linear budgets will grow by +3% before decaying in 2024 and beyond.
This book is the result of the author's many years of experience and observation throughout his 26 years in the stockbroking industry. It was written for general public to learn to invest based on facts and not on fantasies or hearsay....
BarrettTeo
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Posted by BarrettTeo > 2022-12-06 12:25 | Report Abuse
SJC will continue to generate more income and profit in the future and has a great deal of room to develop