Senheng Electric (KL) Sdn Bhd is expecting a 16 per cent growth in sales this year to RM1.234 billion, compared with RM1.066 billion in 2012, due to the opening of additional outlets and
higher demand from its consumer campaigns.

The company, which distributes renowned electrical products through 133 outlets throughout Malaysia, plans to add six more this year, said its manager for the marketing and promotion division Seow Swee Miee.

"The new outlets will be opening very soon," she told Bernama.

Four new outlets were opened in the Klang Valley, Sabah and Sarawak this year.

Senheng is currently having its Raya Ceria promotion from June 21-August 31.

The campaign is aimed at communicating and understanding customers better through various forms of interaction, not only in promoting brands, but also build a long term relationship with them.-- Bernama