Chua Boon Chin

Increasing brand awareness. To further increase Casio watches’ brand awareness, MARC has embarked on a partnership with one of its major customers, Time Galerie (M) SB, to develop the G-Factory concept store, which only carries premium and limited edition Casio timepieces. Currently there are 10 G-Factory stores nationwide.The outlets are sited in premier shopping malls at high foot traffic locations. Based on our experience of visiting three out of the 10, we noted that the outlets had a very modern interior layout and an eye-catching exterior. Reflective of their strategic locations, we believe these concept stores are targeted mostly at the younger and fashion conscious demographics, as well as the growing upper-middle class consumer segment.

2014-07-20 11:45