London - October 18, 2019 - ATFX wore pink to raise money for Breast Cancer Now, a charity that funds life-saving research.
The campaign Wear It Pink is one of the biggest fundraising events in the UK, with communities, schools and offices joining in to raise money for medical research. The event took place during Breast Cancer Awareness month, in October.
ATFX wanted all its staff globally to support the cause, with each of its international offices all participating. Breast cancer exists and it tears the lives of families apart. Breast Cancer Now is a fantastic cause which started in April 2019, after Breast Cancer Now and Breast Cancer Care merged together. ATFX is one hundred per cent behind backing the charity dedicated to funding vital life-saving research.
The money raised by the brand will go towards research working to make medical breakthroughs on how to prevent the disease, how to detect it at a very early stage, and how to treat it effectively at every stage. ATFX wants to be part of the movement that is fighting to save lives from breast cancer.
ATFX UK Managing Director, Wei Qiang Zhang said, “We think ‘Wear It Pink’ is a great opportunity to do something fun outside of the corporate environment whilst still backing a cause that is working towards finding solutions for living with cancer. We also think this is a way of letting people know that they are not on their own and there are also people around them wanting to support them.”
Breast Cancer Now is the largest breast cancer charity in the UK. The charity believes that if everyone takes action now, by 2050 everyone who develops breast cancer will live. ATFX supports this belief and encourages everyone else to also fundraise for this cause.
The London office hosted its very own Pink Party with proceeds that went to Breast Cancer Now. Staff were asked to wear pink and they were invited to take part in the Pink Games prepared by the company.
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