ATFX is the brand of branches providing CFD and forex trading services within the global financial consortium, AT Group. 

ATFX (UK), is an established retail broker which was founded in 2015 and is regulated by the FCA. The highly-regarded firm launched its new institutional arm, ATFX Connect in 2019. Catering to high-end professionals, corporates, and institutional-level clients, this development indicates the company’s full-spectrum knowledge of its industry in all its iterations. We profiled the firm to learn more.

Essentially functioning as a brand new and bespoke multi-access platform service designed with institutional investors including banks, brokers, hedge funds, and other proprietary vehicles in mind, ATFX Connect provides a bespoke liquidity solution to all clients. The new Fintech venture provides a CFD package to all clients, whilst making sure that they are able to pass their CFD pricing onto their own clients via an exchange data solution. The technology used to launch this platform allows ATFX Connect to provide these bespoke liquidity solutions for clients whilst keeping rates competitive. Institutional clients can benefit from competitive spreads across sixty-five different currency pairs, whilst having access to more than twenty liquidity providers, including tier-one bank and non-bank liquidity. This milestone in the company’s history is indicative of ATFX’s evolution from a retail-oriented broker, to a rapidly growing Fintech company with the capability to facilitate and partner with a range of more diversified clients.

The launch of ATFX Connect propels the company’s goal of transforming into a leading Fintech company forward. Prior to that launch however, ATFX invested a significant amount of time, capital, and resources into upgrading and developing its products suite. Customers’ end goals are a priority for the firm, which is why it gives traders the knowledge and tools that they need to succeed from day one. The platform was created using advanced software from market-leading technology firms, and is able to deliver its service using a downloadable GUI, as well as through the web and a mobile trading application. Clients benefit from one of the most innovative trading structures available in the industry, and AFTX ensures a low latency connection so that traders can react rapidly to the ever-changing financial markets around the world.

Utilising the latest HTML5 standards and protocols, AFTX Connect ensures that navigation of the user interface remains more seamless and effective than ever before. Simplicity, speed, reliability, and adaptability are what define ATFX Connect, and it stands as one of the industry’s premier platforms. In addition, ATFX also has the ability to provide institutional liquidity from its platform with OneZero bridge. Having partnered with the innovative and cutting-edge platform Celer Tech, AFTX Connect can deliver services that have been specifically tailored for professional traders to strengthen their position within the institutional space.

The forex brokerage industry has always evolved rapidly and is no less competitive than it has ever been. ATFX Connect seeks to stay ahead of the curve by continuously searching for new and innovative ways to enhance its offering and product suite. Although it sets industry standards, it continues to also keep an eye on how competitors are operating and manoeuvring within the forex industry, to ensure that it is there to fill any relevant gaps and keep clients informed as to best practices and processes. A customer-centric approach,continuous product development and IT innovation remain at the core of what ATFX Connect is doing, with the executive leadership of the firm understanding the pivotal role that technology plays in the forex industry. As well as staying up to date with the latest financial trends and movements, so too has the company made staying technologically-agile a key pillar of the business strategy.

Complete with a team of more than one hundred IT professionals based in Shenzhen, China, ATFX Connect is constantly developing new tech products and services to make retail forex easier than ever before. A number of these products and services may still be awaiting launch, but with more than three million dollars invested into these improved products and services, they will be worth the wait. As clients seek ways to make their trading experience better and more fruitful, ATFX Connect is working tirelessly behind the scenes to make that a reality through efficient technology. These services, that seek to simplify and enhance the customers’ forex journey, are innovative and cutting-edge.

ATFX Connect is a market leader in many regards, but demystifying the trading process and helping clients to develop a trader’s mindset through its educational resources is a particular strength of the company. By continuing to develop technologies that ensure clients understand the how and why of every trading step, ATFX Connect is transforming the trading experience for new and old clients alike. Never has trading been so accessible worldwide either, as ATFX provides an exceptional multilingual service, with agents based in fourteen countries, speaking twenty different languages. The state-of-the-art, mobile-accessible trading portal with 24/5 live access to free-market commentary has made now a better time than ever to become involved with trading.

With a huge array of innovative technologies in the pipeline, ATFX Connect can now look forward to expanding its global footprint and opening local offices in a wide variety of emerging market countries. ATFX Connect also plans to launch more innovative products that will redefine the forex brokerage industry as we know it today. Where the ATFX Connect platform currently offers institutional clients access to an unprecedented amount of CFD products, soon the firm will grow to meet and exceed the demand of the ever-changing financial landscape.

Contact Details
Company: ATFX Connect
Contact: 0800 279 6219 or sales.uk@atfx.com
Website: atfxconnect.com

Legal: ATFX Connect is a trading name of AT Global Markets (UK) Limited, and is authorised and regulated by the Financial Conduct Authority (FCA) in the United Kingdom. FCA registration number (760555).