PUC Welcomes Mr. Wayne Lim as Group Chief Commercial Officer

Appointment Strengthens Commercial Leadership to Enhance Growth and Innovation for the Group

KUALA LUMPUR, 17 SEPTEMBER 2024 – PUC Berhad ("PUC" or the “Group”), an innovative loyalty to redemption, e-commerce, digital marketing and digital payment solutions provider, is pleased to announce the appointment of Mr. Wayne Lim Beng Chai as Group Chief Commercial Officer (“GCCO”), effective immediately. Mr. Wayne Lim is coming to PUC with nearly 30 years of extensive experience in the micro, small, and medium-sized enterprises (“MSMEs”) sector, along with a proven track record of driving growth and innovation in commercial roles.

As the founder and former Group Chief Executive Officer of Malaysia SME Media Group, Mr. Wayne Lim has been a dedicated advocate for MSMEs, working to ensure their recognition and equal opportunities within the broader business landscape. His deep understanding of business trends and challenges in the MSME community, coupled with his entrepreneurial spirit, positions him as the ideal leader to drive PUC’s commercial strategies forward.

Mr. Wayne Lim’s diverse portfolio includes the launch of Kongsi in 2017, a fintech platform designed to enhance cash flow for micro-businesses, and MySubsidi, a government e-wallet system created to distribute targeted subsidies. His innovative contributions to the fintech landscape align with PUC's commitment to providing cutting-edge solutions that meet the needs of a diverse client base. With expertise in public relations, advertising, and crisis management, Mr. Wayne Lim will play a pivotal role in accelerating PUC’s growth and expanding its market presence.

Commenting on his appointment, Mr. Wayne Lim Beng Chai, Group Chief Commercial Officer of PUC said, "I am honoured to join PUC at this exciting and pivotal time. I look forward to applying my expertise and knowledge in fintech and media industry to help drive PUC’s commercial growth and continue delivering innovative, integrated solutions to our clients. Another area I’m excited about is helping to transform PUC’s media subsidiary Redhot Media Sdn Bhd (“RHM”) into a leading media powerhouse. My goal is to tailor its services to meet the specific needs of MSMEs, providing them with comprehensive media solutions to enhance their branding and marketing efforts. Alongside with the talented team at PUC, we aim to strengthen our leadership in digital solutions and unlock new opportunities for growth.”

Mr. Cheong Chia Chou, Group Managing Director and Chief Executive Officer of PUC added, "We are delighted to welcome Mr. Wayne Lim Beng Chai to the leadership team. His extensive experience in the MSME sector and his passion for innovation will be instrumental in executing our growth strategy. We are confident that his leadership will further enhance PUC’s commercial capabilities, especially through the expansion of RHM, and help us achieve our ambitious goals.”

Mr. Wayne Lim’s appointment is expected to further enhance PUC’s position as a leading provider of technology solutions, with a focus on driving growth in the company’s commercial operations and continuing its mission of delivering innovative services to clients across various sectors.