Data is the driving force underlying market disrupters such as Uber and AirBnB. So it’s no surprise that IDC forecasts a 50% increase in revenues from the sale of big data and business analytics software, hardware and services between 2015 and 2019. Sedania Innovator recently entered a partnership with Cloudera to provide data analytics services in Malaysia. We speak to Datuk Azrin Mohd Noor, the Managing Director for Sedania Innovator about the Big Data market in Malaysia.