BFM Podcast

New Rules of Marketing & PR

Tan KW
Publish date: Mon, 17 Apr 2017, 06:34 PM

David Meerman Scott

17-Apr-17 14:25

 

David Meerman Scott is an avid marketer and published a book called New Rules of Marketing and PR a decade ago. He invented terms like newsjacking and also strongly advocates for real-time marketing in his book. But with the media landscape changing drastically every year, he reproduces a new edition every two years. In its sixth edition, David has decided to remove the entire chapter on Mobile Marketing. We find out what else has he removed in the book.

Discussions
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gohwk

can i learn how to pick stock from u? can ur fb?

2017-04-17 22:43

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