Adrian Lim, CEO, VLT Malaysia

17-May-18 12:00

According to research done by fashion-tech entrepreneurs Kelly Slessor and Emma Sharley based in Australia, only 2 out of 10 women actually enjoy shopping, while the rest dislike the time and hassle it takes, and the fuss in returning items. With online shopping, while 60% of traffic to a retailers site is derived from mobile, the conversation rates are discouraging because of complicated navigation, and shoppers being overwhelmed by choices. With that in mind, VLT was tasked by the duo to develop “Shop You”, a fashion app that would intuitively personalise a shopping experience by matching your needs with what you would actually buy - like a personal stylist, all digital, all AI, all online.

Produced by: Jeff Sandhu