BFM Podcast

Can You Trust An Influencer?

Tan KW
Publish date: Tue, 05 Jun 2018, 12:24 PM

Jonathan Davies, GetCraft Malaysia

05-Jun-18 12:00

Influencer Marketing has taken the idea of the celebrity endorsement and placed it into a modern day content-driven marketing campaign, to produce what all brands are looking for - a following, engagement, demand and sales. But as we grow as a society and are more aware of influencer marketing; do we really trust influencers? Have we come jaded? Is Influencer Marketing still relevant today?

 

Produced by: Audrey Raj

Discussions
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wantousek

influencer marketing is disgusting. the more I see these so called instagram/youtube models promoting shit, the further I'll run away from it. just a bunch of self entitled attention seekers with fake followers thinking they deserve thousands for promoting a shit product haha. why bother buying into the ecosystem.

2018-06-05 13:45

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