BFM Podcast
Goodbye, Influencers. Hello, “Micro Influencers”
Richard Bradbury | Christine Wong | Arvindh Yuvaraj
30-Nov-18 12:42
After years of engaging with famous personalities to tout their products, brands are beginning to realize that influencers may not be as effective as they first imagined. Micro influencers, though, could be the next big thing.
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