BFM Podcast

Do Loyalty Programs Work For You?

Tan KW
Publish date: Fri, 04 Jan 2019, 01:10 PM

Jeff Sandhu | Arvindh Yuvaraj | Christine Wong

04-Jan-19 12:20

In the US, big brands are looking to deepen customer consumer relationships through exclusive programs for those who commit to shopping with them regularly. But in this digital age, do loyalty programs still work?

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