BFM Podcast

The Hidden Treasure Of Digital Piracy

Tan KW
Publish date: Wed, 30 Jan 2019, 02:34 PM

Richard Bradbury | Christine Wong | Arvindh Yuvaraj

30-Jan-19 12:17

Research analysis by faculty in Indiana University’s Kelley School of Business and two other schools found that moderate level of piracy can have a positive impact on the bottom line for both the manufacturer and retailer -- and not at the expense of the consumers.

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