Alok Ghose, Asean CEO, Signify

07-Jan-20 08:05

A century old business has changed its name from Philips Lighting to Signify as the company changes strategy to stay relevant in the age of LED lights. Alok Ghose, the Asean CEO tells us how important this market is to Signify's global operations and how they intend to win market share despite cheaper lights from China. He also explains the evolution of lights and how it is now the latest way to communicate.