BFM Podcast

Why do brands burn?

Tan KW
Publish date: Sat, 11 Jan 2020, 07:28 PM

10-Jan-20 14:30

Why

 

A popular children’s clothing company has come under fire for allegedly throwing out and destroying perfectly good, unsold merchandise. This is a practice of brands destroying a product as a way to maintain exclusivity through scarcity, and we explore why this is just another reason the fashion industry is often cited as one of the world’s worst polluters.

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