BFM Podcast

Proton Wants ASEAN But Does ASEAN Want Proton?

Tan KW
Publish date: Thu, 30 Jan 2020, 12:01 PM

30-Jan-20 07:15

Proton

Proton wants to raise overseas sales by at least four-fold this year, helped by annual new model launches and the strength of its parent, China-based Geely. But can its brand equity, after-sales service network and quality stand up to scrutiny?

The Morning Run crew discuss.

Discussions
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