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Beauty And The Bot

Tan KW
Publish date: Thu, 04 Feb 2021, 12:37 PM
Tan KW
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Beauty And The Bot

04-Feb-21 11:00

Eleazar Gan, Ombré

Would you let AI choose your wardrobe? Fashion e-commerces increasingly see personalisation as key to reaching consumers online, notably in the form of artificial intelligence (AI) stylists. These dressed-up algorithms can trawl through enormous amounts of customer data to make personalised styling suggestions. But do they limit intuitiveness and individuality? Or can AI stylists help to nurture self-expression?

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