BFM Podcast

Rethink, Revise, Rebrand.

Tan KW
Publish date: Tue, 16 Feb 2021, 02:44 PM
Rethink, Revise, Rebrand.

16-Feb-21 11:00

Jwan Heah, The Malaysia Book Of Records

On this episode of Marketing Mojo on Resource Centre, we speak with Jwan Heah, Marketing Director at The Malaysia Book Of Records, about the company’s recent brand rejuvenation which saw it move away from being a passive brand to one that’s more marketing-centric.

 

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