BFM Podcast

The Toy Industry Proves Escapism Sells

Tan KW
Publish date: Fri, 26 Feb 2021, 02:35 PM
The Toy Industry Proves Escapism Sells

26-Feb-21 12:00

Eugene Tee, HELP University

Many people have been frustrated, stressed, and worried throughout the pandemic; the toy industry has benefited greatly from that stress. It turns out when we go through tough times, most of us want to feel like we’re kids all over again. Here’s how retailers can take advantage of that.

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