BFM Podcast

Real-Time Behavioral and Passive Data

Tan KW
Publish date: Tue, 16 Mar 2021, 11:22 AM
Real-Time Behavioral and Passive Data

16-Mar-21 10:00

Mritunjay Kumar, InsightzClub

With digital transformation leapfrogging due to the pandemic, data analytics is more important than ever. But data itself isn’t a one-size-fits-all solution. InsightzClub, for instance, specializes in real-time behavioral and passive data, providing clients with valuable insights into the changing nature of consumer behavior. We speak to Mritunjay Kumar, co-founder and CEO of InsightzClub, about the ways his startup is engaging with big-name clients, as well as some interesting trends that have cropped up over the last couple of years. 

 

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