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力宏人设崩塌 企业品牌危机处理学问多
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李靓蕾的「蕾神之锤」闹得沸沸扬扬，也使王力宏失去了许多代言，厂商纷纷切割取消合作。王力宏在这场公关危机发生之时，危机处理漏洞百出更加重伤自己的形象。究竟个人与企业在遇到丑闻、指控、婚变等公关危机应该如何面对？我们又可以从这次事件里面得到什么启发？
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Ride The Bull Short The Bear
CS Tan
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This book is the result of the author's many years of experience and observation throughout his 26 years in the stockbroking industry. It was written for general public to learn to invest based on facts and not on fantasies or hearsay....
