BFM Podcast

A&W Rooted on Cravibility

Tan KW
Publish date: Mon, 27 Jun 2022, 11:58 AM
A&W Rooted on Cravibility

27-Jun-22 08:05

Kevin Bazner, Global CEO, A&W

Many Malaysians have a nostalgic attachment to A&W, which first set up a presence here in the 1960s. 

But with rapidly changing consumer tastes and global supply chain shocks affecting the F&B industry, how does A&W plan to stay relevant to the next generation and beyond? 

Philip See will be speaking to its global CEO Kevin Bazner about his growth strategy for the franchise in Malaysia and the region.

Discussions
Be the first to like this. Showing 3 of 3 comments

arv18

The issue is the absolutely abysmal standard of food and slow service.

Additionally, there is no diversity in menu options.

They are still trading on the nostalgia factor. The laziest fast food F&B outlet in Malaysia.

2022-06-27 12:49

arv18

There is no English word "cravability" as far as i know...

2022-06-27 13:26

speakup

yuck! A&W not nice to eat one

2022-06-27 16:13

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