BFM Podcast

Selling Premium High-End Gym Equipment In Malaysia

Tan KW
Publish date: Mon, 22 Aug 2022, 04:37 PM
Selling Premium High-End Gym Equipment In Malaysia

22-Aug-22 08:00

James Lyne, Executive Director, Technogym Malaysia

Technogym is a maker of premium high-end gym equipment that has been supplying the hospitality, corporate, business and home segments since it was founded in Cesena, Italy, in 1983. Today it is worth over US$2.4 billion and is present in over a hundred countries. It wants to expand its footprint in Malaysia and the region. We talk to James Lyne, Executive Director at Technogym Malaysia, to find out what its strategies are here in these economically challenging times.

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