BFM Podcast
三代家族企业品牌化经营 Gethá 多渠推天然乳胶床褥
15-Nov-22 10:00
家族企业本就创业容易守业难；加之品牌化经营的策略，重重外部压力更是经营家族品牌的一大挑战。顺应数码时代，线上曝光已经是必走之路，那么乳胶作为马来西亚国宝级天然资源，又该如何在网络上凸显价值呢？
作为女企业家，本期节目嘉宾成功打破「富不过三代」的刻板印象。她将告诉我们，品牌远比埋头苦干来得更加增值。她从父辈手中继承家业后，让品牌的威力更上一层楼，也让 Gethá 的天然价值持续发光。
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This book is the result of the author's many years of experience and observation throughout his 26 years in the stockbroking industry. It was written for general public to learn to invest based on facts and not on fantasies or hearsay....
