21-Aug-23 18:00

Associate Professor Dr Helen Ting, senior fellow, Institute of Malaysian and International Studies, Universiti Kebangsaan Malaysia

Perikatan Nasional Youth has proposed an alternative Merdeka logo and theme for the four states it governs, rather than the national one put forward by the Madani government - which begs the question, why? First, we discuss the significance of a move like this by the opposition, and in a larger sense, the role government branding plays in creating a sense of national unity. Then, we talk about whether these Merdeka themes and logos resonate with Malaysians, and ask, what themes would they pick instead?

Image Credit: Twitter