BFM Podcast

Singapore Tourism Board Expansion Recipe

Tan KW
Publish date: Wed, 08 Nov 2023, 11:25 AM
Singapore Tourism Board Expansion Recipe

08-Nov-23 08:00

Melissa Ow, Chief Executive, Singapore Tourism Board

Singapore is on target to hit their international tourist target of 12-14mn in 2023. We speak to Melissa Ow, Chief Executive, Singapore Tourism Board on how this was achieved, why they are taking a targeted approach to growing their share of the tourism pie despite the economic slowdown and the intense competition from the region.

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