13-Dec-23 17:00

Emir Shafri, chief creative officer, Publicis Groupe

Calls to boycott fashion brand Zara have escalated; this comes after they received heavy criticism over their new ad campaign, which featured mannequins that were missing limbs and statues wrapped in white shrouds. Critics say the campaign was a "mockery" of the attacks on Gaza. We discuss how ad campaigns are conceptualised, and how they might navigate sensitivities around hot-button issues and events.

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