BFM Podcast

Will Going Digital Turn Spectacular Profits For Seni Jaya?

Tan KW
Publish date: Mon, 29 Jan 2024, 01:46 PM
Will Going Digital Turn Spectacular Profits For Seni Jaya?

29-Jan-24 08:00

Jeff Cheah, CEO, Seni Jaya

As advertising turns increasingly digital, how are out-of-home (OOH) media players adapting to the changing landscape? Publicly listed Seni Jaya is in the midst of a three-year transformation plan that involves expanding its digital offerings and geographical reach. We speak to CEO Jeff Cheah about his turnaround strategy for the OOH media firm.

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