BFM Podcast

Bonia, Rebranding Pays Off

Tan KW
Publish date: Thu, 08 Feb 2024, 12:31 PM
Bonia, Rebranding Pays Off

08-Feb-24 08:00

Dato' Seri Daniel Chiang, Executive Director, Bonia Corporation Bhd

Listed back in 1994, Bonia has grown its footprint to more than 555 outlets but is the challenge staying relevant to fickle consumers who have a plethora of choice. Dato' Sri Daniel Chiang, their Executive Director tells us what their growth strategy is and why investors should consider this overlooked stock.

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