22-Mar-24 11:00

Matt Armitage, Founder, Kulturpop

Rich and Matt delve into the intricacies of the human brain, exploring how our brains manage energy, creativity, and memory. While fresh brains are undoubtedly faster and sharper, youth doesn't always guarantee first place: older brains may be better when it comes to cognitive performance.

As they sift through the fast-firing neurons of neuro-plasticity, they come across the unexpected origins of mental fatigue, while Matt peeks inside Rich's head to try and unpick the origins of creativity and original thinking.