BFM Podcast
Trust A Necessary Ingredient For Innovation Adoption
02-Jul-24 09:30
Chris de Cruz, COO, Edelman Malaysia
The Edelman Trust Barometer has become a mainstay in corporate surveys, taking the temperature of public trust levels towards the government, businesses, civil society groups and media across 28 countries. The 2024 edition looks at the nexus between trust and innovation. We discuss some of the highlights with Chris De Cruz, Chief Operating Officer of Edelman Malaysia.
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